shutterstock_259280957-compressorAccount Based Marketing (ABM) became popular even when –or especially because of- a difficult economy demanding the most efficiency from sales and marketing departments. But the ABM protocol –which essentially calls for companies to pare down their client list to just the most profitable ones- makes sense even in a red-hot economy, as the goal of efficiency for your sales efforts is still extremely helpful so that your sales and support staff do not get overwhelmed.

The post 3 Markers for Change and 4 on How to Do It appeared first on ClarityKit.

3 Ways to Enrich 2018

Monday, December 18, 2017

shutterstock_259280957-compressorYour first kiss. Graduation and your first job. Your wedding day and the birth of your first child. These are the big memories that we all cherish. But there are other little memories that stick out because they had such a powerful emotional impact on you. Moments that enriched your life and bonded you with others.

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3 Ways to Prove There’s a Santa Claus

Monday, December 18, 2017

shutterstock_259280957-compressor‘Tis the season! Now that the most wonderful time of the year is here, it is time again (for at least inquisitive researchers) to ask the age old question: why is it that children throughout America wholeheartedly believe there’s a man who lives forever, resides at the North Pole, knows what every child in the world desires, drives a sleigh pulled by flying reindeer and enters houses through a chimney –something most homes even outside of Hawaii don’t even have?

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5 Ways to Keep Your Brand In Shape

Monday, November 20, 2017

shutterstock_259280957-compressorConfess: Do you have a flabby brand? Is your identity, products and services as razor sharp and in focus as the joyous days when they were brought to market? Brands are like people (or anything, actually), if they aren’t kept in tip-top shape, they eventually become less effective. And in today’s dog eat dog, hyper-competitive world, your brand still needs to compete as vigorously as the day it was born. Here are 5 ways to keep it sharp.

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3 Steps to Minimize Failure

Tuesday, November 14, 2017

shutterstock_198306491-compressorThe thrill of developing a new product or service that could be a ‘game changer’ or even just a great sales boost is a magnificent cherry on top of the mountain of hard work and refinement that probably went into it. At the end of this arduous process, you’ll no doubt be in a “high gear” drive mode to get it to market.

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shutterstock_246276268If you’ve ever felt a pang of guilt after a marathon (mini, or full-blown) binge-watching session, stop beating yourself up. Because a new study has found that binge watching television makes people happy, and very few people –researchers included- think it’s a bad habit. In case you’re bingeing on old monster flicks, we’ll paraphrase the Frankenstein monster: “Happy… good.”

The post Research Says: No Need to Cringe When You Binge! appeared first on ClarityKit.

3 Ways to Thrive in a Disruptive Market

Wednesday, October 25, 2017

AmazonStompTo accurately describe today’s tumultuous and terrifying marketplace, Joseph Schumpeter said it best. But who, you may ask, is Joseph Schumpeter? Well, you may not know the name, but by now everyone is aware (and some of us, acutely) of the phenomenon for which he coined the phrase, “creative destruction” over 75 years ago.

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shutterstock_511771990-compressorEver wake up exhausted and just dread going to work? Do you feel like that most days? Every day? Well, maybe you’re just tired. But tired isn’t burnout. Tired is tired. Get more sleep and you’re not tired anymore. Real burnout is clinically described as becoming “chronically exhausted; cynical and detached from your work; and a feeling of increasing ineffectiveness on the job.”

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Better on Purpose

Wednesday, September 20, 2017

shutterstock_396356479-compressorWebster (and other dictionaries too; we just say “Webster” out of habit) defines purpose as 1) “the reason for which something exists or is done, made, or used;” 2) “an intended or desired result,” and finally, 3) “determination; resoluteness.” All of these definitions can describe a person who lives a life with meaning and purpose. Dads, ministers and shrinks all tell us this is indispensable to living a better life and being a better person.

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shutterstock_74667850-compressorWith more and more companies employing social media and digital marketing, businesses are now becoming inundated with data. Big data is a term that describes this large volume of data – both structured and unstructured. Data has dramatically changed pretty much all businesses over the past 10 years, first with large corporations, but now evolving to where even Mom and Pop’s use data to better understand their consumer, increase efficiency and even create new recipes to try.

The post 3 Ways Big Data is Revolutionizing the Food Industry appeared first on ClarityKit.