5 Ways to Keep Your Brand In Shape

Monday, November 20, 2017

shutterstock_259280957-compressorConfess: Do you have a flabby brand? Is your identity, products and services as razor sharp and in focus as the joyous days when they were brought to market? Brands are like people (or anything, actually), if they aren’t kept in tip-top shape, they eventually become less effective. And in today’s dog eat dog, hyper-competitive world, your brand still needs to compete as vigorously as the day it was born. Here are 5 ways to keep it sharp.

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3 Steps to Minimize Failure

Tuesday, November 14, 2017

shutterstock_198306491-compressorThe thrill of developing a new product or service that could be a ‘game changer’ or even just a great sales boost is a magnificent cherry on top of the mountain of hard work and refinement that probably went into it. At the end of this arduous process, you’ll no doubt be in a “high gear” drive mode to get it to market.

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shutterstock_246276268If you’ve ever felt a pang of guilt after a marathon (mini, or full-blown) binge-watching session, stop beating yourself up. Because a new study has found that binge watching television makes people happy, and very few people –researchers included- think it’s a bad habit. In case you’re bingeing on old monster flicks, we’ll paraphrase the Frankenstein monster: “Happy… good.”

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3 Ways to Thrive in a Disruptive Market

Wednesday, October 25, 2017

AmazonStompTo accurately describe today’s tumultuous and terrifying marketplace, Joseph Schumpeter said it best. But who, you may ask, is Joseph Schumpeter? Well, you may not know the name, but by now everyone is aware (and some of us, acutely) of the phenomenon for which he coined the phrase, “creative destruction” over 75 years ago.

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shutterstock_511771990-compressorEver wake up exhausted and just dread going to work? Do you feel like that most days? Every day? Well, maybe you’re just tired. But tired isn’t burnout. Tired is tired. Get more sleep and you’re not tired anymore. Real burnout is clinically described as becoming “chronically exhausted; cynical and detached from your work; and a feeling of increasing ineffectiveness on the job.”

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Better on Purpose

Wednesday, September 20, 2017

shutterstock_396356479-compressorWebster (and other dictionaries too; we just say “Webster” out of habit) defines purpose as 1) “the reason for which something exists or is done, made, or used;” 2) “an intended or desired result,” and finally, 3) “determination; resoluteness.” All of these definitions can describe a person who lives a life with meaning and purpose. Dads, ministers and shrinks all tell us this is indispensable to living a better life and being a better person.

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shutterstock_74667850-compressorWith more and more companies employing social media and digital marketing, businesses are now becoming inundated with data. Big data is a term that describes this large volume of data – both structured and unstructured. Data has dramatically changed pretty much all businesses over the past 10 years, first with large corporations, but now evolving to where even Mom and Pop’s use data to better understand their consumer, increase efficiency and even create new recipes to try.

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shutterstock_378771547-compressorFrom professional networking sites and job boards to online applicant systems and recruitment software for in-house processing, technology has revolutionized recruitment, profoundly changing how employers and recruiters find potential candidates.

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shutterstock_370534421-compressorWe’ll just come right out and say it: Data (we’ll admit it, with us, it’s always data). With over half of all cell phones in the world expected to be smartphones by next year (and that will be about 2 billion people), that means that –at minimum- every other person that walks through an attraction’s turnstile is a highly-targeted prospect for a return visit or referral for a new guest.

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shutterstock_608496674-compressorIt’s a no-brainer that in today’s hyper-competitive, instantly-digitally-connected world of commerce, companies that invest more time and money into customer satisfaction will reap huge returns as the hopefully happy customers “take to the airwaves” (old terminology) and blog (new terminology) kudos throughout the social universe.

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